These Business Card Mistakes Could Be Costing You Customers
Every day, business card printing companies produce custom business cards for eager clients. Many business owners settle for easy, discounted online print shops without realizing the implications of their choice. When you choose to forgo working with professionals, you’re much more likely to make a mistake that could cost you customers in the future. Is your company guilty of any of the following?
10 Not Having a Business Card
One of the worst business card mistakes you can make is not having one! Having custom business cards on hand is a classic move that never goes out of style. Business cards help ensure you’re always prepared to represent your brand, no matter where you are. You never know when an opportunity to build a connection might cross your path. Having a business card on hand is the perfect way to leave a lasting impression on potential customers no matter where you age.
9 An Outdated Look
It’s important to give your business cards a face lift every few years. As trends change, your business cards may appear outdated and begin harming business instead of helping. Business card printing services offer a variety of templates that are always up-to-date and will leave you with a personalized business card you’ll be proud to hand out!
It’s also important to keep your business card information up to date. From internet domain names to the best phone number, information changes quite frequently. Make it a habit to do an annual business card audit.
8. Cluttered Design
One of the biggest mistakes you can make when ordering a new set of business cards is trying to squeeze too much information into the space. You should keep your primary contact information front and center. If something serve a crucial purpose, leave it off the card. Try to keep phrases short and concise and make sure all your font is in the appropriate size.
Remember: just because the text fits does not mean it’s up to the appropriate design standards. Font sizes that are too small or are difficult to read will quickly lose a potential customer’s interest. Make sure your information can be read easily. It’s also important to avoid color combinations that blend too closely together as this can make your text blend into the background!
7. A Blank Back
When ordering custom business cards, be sure not to waste the space on the back! Not putting any information on the back of your card is just as bad as filling it with too much information. Whether it’s a logo or your business slogan, putting a bit of key information that is unique to you is a great way to add a flair that won’t soon be forgotten by both potential and existing customers! With various options to choose from, business card companies offer excellent examples of all the different ways you can spice up the back of your business card.
6. Not Including Your Tagline
Going further into the subject of adding your logo or slogan onto your custom business card, let’s talk a little about the why. Adding your slogan or logo is a proven way to effectively set yourself apart from the competition. Get the recognition your brand deserves by adding it to the back or front of your business card. Including these bits of information speaks volumes about the business you are running. If your business is new and you’re just now ordering business cards for the first time, take the time to think of your logo or slogan. It’ll pay off in the end!
5. The Wrong Paper
It might seem like a good idea to skip the cardstock and go for a thin, lighter paper. Unfortunately, it is almost never a good idea. Millions of people use cardstock to print their business cards for a reason; it feels and looks the best. If you really want to take things to the next level, choose between a gloss or matte finish. Because gloss is more traditional and accepted by most printing companies, it also is the cheapest. Choosing a matte finish, although slightly more expensive than some gloss finishes, adds a sophisticated look that is sure to get your business card noticed.
4. The Wrong Size
While giving your custom business card a catchy, unique cut can make for a huge pay off, there’s more that can go wrong than right when choosing to forgo the traditional business card size. Usual business cards follow the dimensions of 3.5 inches by 2 inches. This is a classic size that is universally accepted. Anything larger than this size can be viewed as unprofessional and inconvenient. It’s best you always stick to a traditional sized business card or order business cards from a template that has been approved by business card printing companies.
3. It Doesn’t Match Your Website
Keeping a uniform look for all aspects of your business is a mark that some miss. From store signs to the colors you use on your website, everything should look like as if it’s part of the same family. Your brand is a key part of business that should permeate every piece of content you produce. Using the same font, exact colors and adding your slogan and logo is a crucial part of creating a business card.
2. It Looks Like Every Other Business Card
Does your business card stand out from the crowd? It’s important to make sure that the answer to that question is yes. An easy way to make sure business improves is to think of a way to set yourself apart from the competition. Use a fun, fresh design and include the parts of your business that make you unique. Logos, slogans, and taglines are all key to creating a custom business card that catches the eyes of potential customers.
l. Cards that Never Leave Your Office
What is the point of business cards if they just sit in your filing cabinet, never to see the light of day? It’s important to hand them out! Building connections is one of the fastest ways to grow your business and client base. Push yourself to get out of your comfort zone. Whether it’s heading to an event or workshop or simply striking up a conversation after running into a familiar face, having business cards on hand to hand out when an opportunity arises is extremely important. Commit to handing out every business card you order by the end of the year. You’ll thank yourself later!
If your business cards break any of these rules, it’s probably time to order a new set. Don’t worry – now you know exactly what goes into created a killer business card that gets noticed every time. If you want the best business card, choose the best printing service: Specialized Office Systems! It’s easy getting the solutions you need right here at Specialized. Contact us to learn more today!