Bruce Goldberg, MBA
Founder & CEO
In 1985, Bruce founded Specialized Office Systems on a foundation of outstanding customer service, quality products and seamless logistics. His three favorite things to do are: 1. Spending time with his family 2. Hiking the Grand Canyon (He’s hiked it 24 consecutive years and 29 times) 3. Helping his clients’ business thrive As the Founder/CEO of Specialized Office Systems, Bruce understands the challenges of businesses, so we have been able to build a team that can assist our clients in all areas of their marketing. If you would like to improve your client retention, client acquisition, trade show marketing, employee retention, or brand consistency, please contact Bruce.
Nathan Goldberg, MBA
Nathan Goldberg, a second-generation owner and President of Specialized, is a graduate of The University of Arizona with an MBA from Arizona State University. He is responsible for the daily operations of Specialized as well as the vision, mission and direction of the organization. Nathan applies his marketing knowledge, technology background and his experience running Specialized to his customer’s organizations. Nathan loves consulting with other business owners to leverage people, technology and products to build more efficient and effective organizations. In his free time, he enjoys spending time with his wife and 3 children, attending sporting events and driving around pretty much any type of car, though the faster the better.
Vice President of Sales
Bob Enright is a recognized Sales & Marketing Leader with over 20 years of experience building company profitability and developing successful teams. Bob’s experience working with Fortune 500 companies lends itself to helping his clients identify and capitalize on key strategic opportunities, evolving in the marketplace. Being professionally trained in the latest sales/marketing techniques, Bob is uniquely positioned to create and deliver custom business solutions to his clients that include measurable results, so they’re able to calculate their ROMI. In his free time, Bob and his wife of 20+ years, are active in many charities and they love to travel. Their diverse adventures takes them from camping in travel trailers, to luxurious Turtle Island, Fiji. (his wife’s favorite) Bula Bula
Brad has been a member of the Specialized team since 1987 and in a leadership role for over 20 years. Brad has helped cultivate the talent, resources and behind-the-scenes procedures that have made us a market leader. Through his leadership, clients know they will work with passionate team members who share our clients' best interests and need for results. Brad also manages accounts for prestigious clients with global brand recognition including Taco Bell and Pizza Hut, Vibrant Care, Sante and others. Brad has two grown children who live out of state. He became a first-time grandfather in 2018.
Debbie Cox started with Specialized as a customer service representative in 1985. She transitioned to a full-time salesperson in 2008 for an opportunity to be front-facing with clients. She loves developing innovative and impactful ways for her clients to brand their companies, and Debbie prides herself on providing the best customer service to her clients. Debbie’s favorite part of working at Specialized is the family environment; Specialized matches her value of family and spending time with them. When Debbie isn’t working, you can find her spending time with her angel granddaughters: Lily & Piper, shopping with her mom for clothes and houseware or drinking her very particular Starbucks order (Berry Refresher with extra ice and only 2 berries. Yes, 2 individual berries).
Don began his career in printing at the early age of 19 when he made the decision to join his family’s business. 32 years later after serving as company president, the company merged with Specialized Office Systems. He began working in apparel, office furniture and promotional products after the merge. Some of his clients have been with him for 40 years, and he is grateful for the long-lasting partnership. Don is very involved in his church: he’s been teaching Bible studies for years, participates on the worship team and men’s ministries. His 3 grown children and 6 grandchildren keep him busy, but he’ll tell you that he’s having the time of his life and God has truly blessed him.
With more than 40 years of experience working in 3 states and previously owning his own company, Bob Bennett is a veteran in the print industry. Bob joined Specialized as a salesperson in 2009 and brought with him expertise in marketing for the automotive, medical and nationwide self-storage fields. Bob is known by his clients for the personal attention he provides and his witty personality. When Bob isn’t serving his clients, he can be found in his home kitchen whipping up world-class meals from his published cookbook. His favorite meal to create is Beef Stroganoff with filets & a cognac sour cream mushroom sauce served over fresh saffron pasta—Yum!
Sandra Moffitt Adams started LOGO Expressions in 1999, after working with another distributor for the previous 10 years. Over the years, she grew it into a mid-size promotional products company focusing on trade show products. LOGO Expressions has an excellent e-Commerce presence which generates new business every year. In 2020, Specialized Office Systems acquired LOGO Expressions with their 6 sales reps along with their graphic artist. Sandra is an animal lover and volunteered at the animal shelter in Carlsbad for many years, which is one reason why she and her husband have 4 dogs now! Yes, 4! Sandra and her husband and their dog family are planning to move to Prescott, AZ in the future. They love AZ!
Marcy Sinatra has been in the promotional products industry for 19 years (and counting!). She started her career as an office assistant and quickly transition into a sales role. Marcy focuses on giving her clients the best customer experience she can by keeping them up to date at every turn, and she does it with a smile. Marcy has a sweet spot for apparel; she loves suggesting new and unique decoration techniques for her clients! When she’s not working, Marcy can be found spending time with her husband and rescued, torbie cat. Marcy says she often gets called Nancy because of her last name, but she finds it amusing and laughs it off. She enjoys traveling, football, sewing, games, dancing and movies—all-time favorite being Cinema Paradiso.
Sheryl has been in the promotional products industry for 12 years as an outside sales consultant. Her background in marketing, business management and customer service aide her in giving her clients the best experience possible. Sheryl enjoys being a collaborative partner; she works hard to understand her clients’ pain points and needs, so she can seamlessly develop ideas to meet their marketing goals. She especially loves finding products for golf tournaments. Sheryl loves to golf with her husband of over 30 years. She loves to go for walks and spend time at her lake house in Coeur d’Alene, Idaho. She and her husband have pet parakeets named Kiwi & Twinkie.
Patty Conklin comes to Specialized Office Systems after having worked for LOGO Expressions for 2 years. Prior to joining LOGO Expressions, Patty worked on the other side of the promotional products and branded apparel industry as a buyer where she sought out spirit wear for a local high school booster club. Patty has extensive experience with face to face and remote customer service. In her free time, you can find Patty enjoying her family and friends or walking her mini-English creamy doodle, Callie. She likes spending time at the beach and working out as well.
Rachel Mayers has more than 4 years of experience in the industry. Rachel went to school for graphic design, and she uses these skills to help her clients make their vision come to life. She specializes in table covers and other trade show products. Rachel can help with custom design ideas, sizes and large quantity orders. She loves to help her clients have the more eye-catching tradeshow booths! Rachel loves to spend time with her family and travel. Her favorite country to visit is Egypt, and she was amazed as she toured the inside of a pyramid and cruise along the Nile. Rachel loves her shepherd mix, Madi, that she rescued just over a year ago.
With over 10 years in the promotional product industry, Tawny enjoys assembling trade show packages and customizing kits for special events. She has carved out a unique niche serving the military with special events for holidays, family cruises, and themed fun runs. As a graduate from UC Berkeley with a degree in English Literature, Visual Art and Education, Tawny also has a keen interest in serving the public education sector, having once been a classroom teacher herself. As a mom of three little ones, Tawny has become adept at multitasking! She loves to surf with her kids, hike, camp, and be in nature! At home, Tawny loves doing handwork with her kids, especially weaving on their giant wooden loom!