Specialized Office Systems Blog

3 Tips for Choosing a Promotional Product with Lasting Power

Nathan Goldberg - Monday, May 20, 2019

We’ve all been there: it’s time to replenish our promotional marketing pieces, so we repurchase what we’ve always ordered. But, we never know how long that pen is used, where the stress ball ends up or if those mini Frisbees made it past the parking lot before ending up in the trash. We get it. But what if we told you that we knew how you could make sure that those marketing dollars made an impact? Check out our 3 tips below for choosing items that will last longer in your customer’s hands:



1. Choose an item that complements a smart phone. This trend has been present for years now, but it’s still just as relevant. We find that webcam covers, microphone covers, phone grips and phone wallets stay with your customer much longer than something not attached to their phone. In many cases, you are offering a bit of security or convenience to your customer that they may not have considered before.




2. Choose an item that remains on their desk. No, not a stress ball. Try custom tissue boxes, phone stand/screen cleaner or something for some conference call entertainment. Tissue boxes will end up being used completely at some point, but the affordable price point makes you happy to drop by each month to hand deliver tissues to your client. Lastly, why not give your client a laugh and some entertainment with a desk size Cornhole game to get them through those long calls?






3. Choose an item that makes its way into their home. This is one of the biggest trends we’re seeing in promotional products. Items geared for home use have the longest staying power of all, and you’ll get eyes on your logo every day. We suggest a cutting board, recipe book/tablet stand, Moscow Mule set, cheese board, bar kit or salt & pepper mill. You’ll spend a little more on your promotional items up front, but the return on your investment will be worth it in the long run!










Vacuum Sealed Water Bottles

Nathan Goldberg - Wednesday, May 15, 2019

We recently purchased a vacuum sealed water bottle with a straw lid for each of our employees because we invested in a filling station for our office. Each bottle is personalized with our team member’s name and has our logo. Our employees have expressed that they felt appreciated when they received the water bottle and felt as though the company is invested in their wellness.


Since purchasing the water bottles, we have watched the counter on our filling station increase every day, and at last count, our team has saved 1,660 plastic water bottles from entering landfills and/or oceans. This may seem like a small number, but if all the small business in Arizona joined in, we would be celebrating over 9 million plastic water bottles saved already! It’s time that we all bond together and do our small part because together we can make a huge impact.


If you’re interested in ordering our same or similar water bottles for your team, give us a call. We’re excited to help!


Join us in doing our part, and together, we will make a big difference!














3rd Annual Breakfast Fiesta Day

Kyle Please Provide - Friday, May 03, 2019

Once per year, the Specialized management team throws a pajama breakfast for all the employees. Bruce, Nathan, Brad and Bob dress up in pajamas, take orders and serve the team.


Today was that day.


Being so close to Cinco de Mayo, we celebrated with a fiesta themed breakfast. On the menu were breakfast burritos with chorizo, cinnamon apples and mocktails to name a few. The food was so very tasty and provided by our culture crew.



The very best part of this event, however, was being served by our management team. Each one took special care to serve us with enthusiasm and a smile. They made us feel valued, appreciated and important.


I truly learned a lesson in leadership from today’s event: serve your employees and make them feel valued because the smile on our faces and the increased dedication to the team is invaluable to the company as a whole.


To our management team, thank you! Thank you for making time in your busy schedules to make us feel valued. Thank you for working so hard to provide us all with jobs and a place where we can learn and grow in our careers. And lastly, thank you for building a company culture where we feel like family.


3 Approaches to Measuring Results

Nathan Goldberg - Thursday, December 27, 2018

When you invest in any marketing effort, you want to know if it’s working. There are many approaches to results measurement, and the right choice for any marketing campaign will depend on your marketing goals. For numerous marketers, response rates are the first measurement they use. But there are other measures that are more telling.


Let’s look at three of them.


1. CPL (cost per lead).When you are developing a mail campaign, it’s easy to focus on the price per piece. It’s hard for personalized mailers to compete with high-volume static mail on a cost basis, but everything changes when you look at what your program costs per lead.


2. CPS (cost per sale).Not all leads translate into sales. To find out what it costs you to actually close a sale, divide the number of people who make a purchase into your total costs. If only 33% of respondents to the above campaign make a purchase, for example, your cost per sale is $300 for the static campaign, while for the personalized campaign, it is $25.00.


3. LCV (lifetime customer value).The value of the sale often goes beyond the initial purchase. If personalized communications woo the buyer of one automaker to another, and if that customer becomes loyal to that brand, the return on investment from that mailing piece includes the value of every car purchased by that customer over his or her lifetime. This is an important metric for marketers of long-term purchases, such as automobiles, financial products, and insurance.


The bottom line? Before you measure your results in any print campaign, make sure you understand all of the available measuring sticks, then use the one(s) that are the most meaningful to you.

Personalization: Why It Works

Nathan Goldberg - Thursday, December 20, 2018


Everywhere you look, marketing content is personalized. From grocery store receipts to your Amazon recommendations to postcards in the mailbox, companies are personalizing their communications to address who their customers areand what their customers need. Are you capitalizing on those opportunities, too?


Let’s look at some of the reasons personalized marketing works so well (and why you should be using it, too).

First, personalized communications give your customers the feeling that you care about them. It takes more time and effort to talk to someone by name (“Hi, Jane! We have a special offer just for you!”). Targeting based on their needs and wants makes your customers feel noticed and valued.


Second, personalized mailings are more relevant to your customers. When you market based on their interests and needs, they are more likely to respond. The combination of more relevant communications and the customer’s greater sense of value is powerful.

You do have to take different steps to personalize your documents than you do for traditional campaigns, but don’t be intimidated. It doesn’t need to be difficult. You don’t have to be an expert in databases or IT.

We are here to help. Talk to us about going from static marketing communications to making it personal.




2017 Open House

Nathan Goldberg - Thursday, July 20, 2017

Specialized Office Systems is pleased to announce our 2017 open house! The purpose of our open house is to thank our customers for the relationship and to show them new and exciting products to help them in their businesses and roles within their organizations.

This year we're pleased to feature the newest promotional products, corporate apparel, printing and office furniture items, including ergonomic sit/stand solutions.

With more than 32 years experience and a dedicated product team, we would be pleased to have you join us at our corporate headquarters at 19235 N. Cave Creek Road, Suite 100, Phoenix, AZ 85024 from 10:00 AM to 2:00 PM on August 30th, 2017. 

Lunch will be provided as well as the Kona Ice Food Truck so come and meet your account team and see the latest products to help you in your business!

Click HERE to RSVP

I look forward to seeing you in August!

Specialized History: The First 30 Years, Part 3 (With Photos)

Nathan Goldberg - Wednesday, February 25, 2015

This year, Specialized Office Systems celebrates 30 years serving clients.

To honor this achievement, we will be holding an anniversary party on March 26 from 4 – 7pm at our facilities at 19235 North Cave Creek Road in Phoenix. In addition to drinks and food, we will be serving up tours of our facility and a preview of new and exciting products and concepts to lead the way for the next 30 years.

The last ten years has brought growth and change to Specialized Office Systems. Staying ahead of the times, Specialized Office Systems adopted to new technology and procedures.

In 2005, Specialized Office Systems constructed a new headquarters equip with a state of the art print shop and global warehousing and distribution center.

Specialized Office Systems north Phoenix facility under construction.

The warehouse and print shop under final construction.

The new facility allows for sales, in-house customer service and distribution to be housed under one roof. This set up allows for maximum efficiency, which customers certainly notice on a daily basis.

Nathan Goldberg, photoed with hair, celebrating Bruce’s 50th birthday.

Nathan Goldberg joined the Specialized team as President. His arrival brought a new focus on technology, logistics and e-commerce solutions. Today’s Specialized Office Systems allows customers to order and track inventory right from their computer with our Specialized Gateway e-commerce platform.

Through our growth, Specialized Office Systems has helped in the local community. United Cerebral Palsy of Central Arizona is the charity of choice for Specialized Office Systems. In addition, we support Charity Water’s 100 Wells for Ethiopia, St. Mary’s Food Bank and adopt underprivileged families at the holidays.

Brad Weintraub and Warehouse Manager Ellen Turner wrap gifts for deserving families for the holidays.

As we look back at the last 30 years, we are excited for the next thirty. We hope you will join us as the adventure continues.

The Goldberg family. From left to right: Nathan, Susan, Barb, Bruce.

The First 30 Years of Our History: Part II

Nathan Goldberg - Wednesday, February 18, 2015

This year, Specialized Office Systems celebrates 30 years serving clients.

To honor this achievement, we will be holding an anniversary party on March 26 from 4 – 7pm at our facilities at 19235 North Cave Creek Road in Phoenix. In addition to drinks and food, we will be serving up tours of our facility and a preview of new and exciting products and concepts to lead the way for the next 30 years.

Specialized Office Systems Founder and CEO Bruce Goldberg in January, 1987.

The mid-1990s brought tremendous opportunity and growth to Specialized Office Systems. In order to serve a growing roster of clients, the organization moved into a larger facility with expanded print shop in north Phoenix. New technology and meant Specialized could offer an expanded product line with greater customization for client needs.

Bruce Goldberg outside of the old Specialized Office Systems facility, ca. 1995.

Specialized Office Systems gained a reputation in Central Arizona for superior product quality, on time delivery and customer service. Product lines expanded to include four-color printing in addition to forms and envelopes.

VP & GM Brad Weintraub and Sales Consultant Linda Walker present at a trade show in 1999.

By the late 1990s, Specialized Office Systems expanded beyond the Phoenix area to become a regional leader. Southern Nevada, Northern Arizona and Tucson became new successful markets for the company.

Specialized Office Systems sales consultants return from visiting clients in 1998. Notice the paper airline tickets in Debbie Cox’s hand. Much has changed in 17 years.

Next week, we will look back on the 2000s.

Specialized History: The First 30 Years (With Photos!)

Nathan Goldberg - Wednesday, February 11, 2015

This year, Specialized Office Systems celebrates 30 years serving clients.

To honor this achievement, we will be holding an anniversary party on March 26 from 4 – 7pm at our facilities at 19235 North Cave Creek Road in Phoenix. In addition to drinks and food, we will be serving up tours of our facility and a preview of new and exciting products and concepts to lead the way for the next 30 years.

As we celebrate three decades of service, let’s look at and see how Specialized got its start:

Specialized Office Systems began in the spring of 1985 in Phoenix. Founder Bruce Goldberg began a producing the highest quality business forms and filing systems to central Arizona’s medical community.

Pre-2000 Specialized Office Systems logo.

Specialized Office Systems founder Bruce Goldberg poses in front of outgoing shipments around 1992.

By the early 1990s, Specialized Office Systems was a regional leader in all things filing, forms and folders.

Today’s VP and GM Brad Weintraub in 1993.

Specialized assembled a sales and support team delivering quality and consistency. While still in its infancy, the organization developed its expert background in the printing industry.

2014 Sales Person of the Year Debbie Cox working hard to please clients in the summer of 1993.

Next week, we will discuss more information about our upcoming party and more Specialized Office Systems history. 

Swing Into Spring

Nathan Goldberg - Wednesday, February 04, 2015

Contact us for more info!

19235 N Cave Creek Rd. 

Phoenix, Arizona 85024

Tel. 602-485-0900

Email: Service@SOSsystems.com

* Required

Specialized Office Systems Blog

  1. 3 Tips for Choosing a Promotional Product with Lasting Power Nathan Goldberg 20-May-2019
  2. Vacuum Sealed Water Bottles Nathan Goldberg 15-May-2019
  3. 3rd Annual Breakfast Fiesta Day Kyle Please Provide 03-May-2019
  4. 3 Approaches to Measuring Results Nathan Goldberg 27-Dec-2018
  5. Personalization: Why It Works Nathan Goldberg 20-Dec-2018